From LimeSurvey Manual
This page it the starting point for the development of a consistent Brand identity and Visual identity guidelines for lime Survey.
Brand identity development outline:
Brand Identity and logotype
Review what needs to be updated to visually make it more appealing to the target audience. Update and revise the current logo & brand ID to a more modern look and feel.
Define the emotional connection we want to give users through images, joy, business, reliability etc.
Casual, formal, 1st person / 3rd person?
Online / Offline