Brand identity

This page it the starting point for the development of a consistent Brand identity and Visual identity guidelines for lime Survey.

Brand identity development outline:

Brand Identity and logotype

Review what needs to be updated to visually make it more appealing to the target audience. Update and revise the current logo & brand ID to a more modern look and feel.

Visual elements

Define the emotional connection we want to give users through images, joy, business, reliability etc.

Colors

Typography

Communication form

Casual, formal, 1st person / 3rd person?

Online / Offline